12th August 2019, 17:21
The August issue of the British Airways on board Highlife magazine features an 8 page spread on Gibraltar with personal interpretations written by writers Horatio Clare, Boyd Tonkin and John Crace, all of whom have visited Gibraltar as speakers at the Gibunco Gibraltar International Literary Festival.
The promotion follows a collaboration between the Tourist Board and British Airways to coincide with the airline's 100 year anniversary celebrations.
In conjunction with the release of the August issue, an area of the Executive Club Lounge at London Gatwick has been branded Gibraltar for the month, with a bespoke backdrop mirroring the imagery in Highlife. The promotion also includes an interactive area where guests may listen to recordings of live radio interviews given with some of the speakers through the years who have participated in the promotion of the festival.
Tourism Minister, Gilbert Licudi says British Airways is an integral part of Gibraltar’s modern history, adding it's fitting that the Rock is able to participate in its commemorative 100th anniversary, while showcasing the destination through the eyes of internationally acclaimed writers.”