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A locally-based online gambling business has been fined £900,000 by the UK Gambling Commission for "social responsibility failures".
An investigation into Petfre (Gibraltar) Limited, which runs betfred.com, found failures in its policies and procedures.
These included not having sufficient processes to identify indicators of harm such as spending and time spent gambling.
The company also lacked processes to ensure immediate and automated action was taken to minimise harm.
The Commission said this meant "some customers displaying markers of harm were not contacted quickly enough".
However, it said the company acted swiftly to implement interim controls and have since delivered an appropriate action plan.
It called on all operators to learn from this case to ensure they do not make the same mistakes.