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The Chamber of Commerce has accused the Government of implying that some local traders are committing consumer fraud.
It says businesses are being forced to increase the prices of imported goods because of the new transaction tax, which is purely the result of the Treaty Agreement.
It points out that, apart from the 15% levy, goods manufactured outside the UK and EU will incur an additional 12% tariff.
This is why some traders have encouraged consumers to buy or place orders before 10th April.
The Chamber says that criticising businesses and implying they are committing consumer fraud is "unfair and unreasonable."
It says it is a fact that many goods sold in Gibraltar after 10th April are likely to be more expensive and, as a result, less competitive due to the Treaty.